An article in the June 2008 issue of the Journal of Consumer Research, titled "Bikinis Instigate Generalized Impatience in Intertemporal Choice", describes it as follows:
|Neuroscientific studies demonstrate that erotic stimuli activate the reward circuitry processing monetary and drug rewards. Theoretically, a general reward system may give rise to nonspecific effects: exposure to “hot stimuli” from one domain may thus affect decisions in a different domain. We show that exposure to sexy cues leads to more impatience in intertemporal choice between monetary rewards. Highlighting the role of a general reward circuitry, we demonstrate that individuals with a sensitive reward system are more susceptible to the effect of sex cues, that the effect generalizes to nonmonetary rewards, and that satiation attenuates the effect.|
I understand the balls of it, but what I think the scientists are trying to say is that if you put girls or women in bikinis on ads, it will help sell the stuff. Who would have THUNK it??????????????????? What an amazing discovery!!!!!!! These days, science knows no bounds anymore!