Excellent point Scott. It reminds me of Bill Clinton and all the praise he received for being the most caring President ever. It didn't matter that he actually did zilch to help people - he SAID he cared and acted outraged and bit his lip. This was his version of pointing at the Prius in the driveway. So basically what I'm saying is that these Hollywood bozos WILL get away with fooling many people into thinking that they're wonderful, amazing eco-pussies. By the way, environmentally friendly or not the Toyota Prius is imminent death on wheels. You will die when you strike a squirrel, but at least you'll feel good about yourself. Guilt is indeed a powerful incentive.